Juicer Design


Breville Juicer - Kitchen Appliance Design

This revolutionary juicer with its unique second disc can juice soft fruits like bananas, mangoes and strawberries to make a delicious - 100% fruit juice smoothie

Functional design aesthetics give this juicer a robust and quality look.

Cube's contribution to this project is the concept generation of the external design and controls. Breville's in-house designers and engineers completed the design and engineering in collaboration with the manufacturer.

This juicer is part of the Breville IKON range. Cube was instrumental in the conception of the IKON range - we perceived a need for a more formalised aesthetic in bench-top appliances to bring them in line with other components of the modern kitchen while not losing the essential obvious function of each type of product.